Trade data-driven market penetration

List of contents in this article:

• 1,Trade data-driven market penetration How much capital do you need to invest as a car sales agent?
• 2, The difference between first-class car dealers and second-class dealers
• 3. How to get the car distribution right
• 4, What is the difference between car official website dealers and service stations?
• 5, Is the dealer on the official website of the car a 4s store?
• 6, What are the conditions for second-level car dealers?

How much capital do you need to invest as a car sales agent?

Generally speaking, agenting a brand needs to pay a certain deposit, ranging from 50,000 yuan to 500,000 yuan, and the 4S store is responsible for providing the corresponding number of sample cars (depending on the brand).

The cost of being a car agent of Wuling Hongguang, to sum up, it takes 5.79 million yuan to join a 150m2 store in a first-tier city; 504,000 yuan to join a 150m2 store in a second-tier city; and 40 yuan to join a 150m2 store in a third-tier city. 10,000 yuan.

In the case of a store, it costs about 100,000 yuan to act as an agent for new energy electric vehicles. The specific procedures depend on the brand.

The difference between first-class car dealers and second-class dealers

1. First-class car experience The difference between sellers and secondary dealers lies in the sales channels and business scope. Automobile first-class dealers refer to dealers who directly sign cooperation agreements with automobile manufacturers and obtain official authorization to be responsible for selling cars of the brand.They usually have independent exhibition halls and sales teams to provide sales and after-sales service for a full range of models.

2. The difference between first-tier distributors and second-tier distributors is that first-tier dealers are dealers who sell directly after the manufacturer places an order to pick up the car. Generally, there is only one dealer in an area. Secondary dealers refer to 4S stores, which are special maintenance stores of manufacturers, that is to say, secondary dealers are car dealers without manufacturer certification.

3. A first-class dealer is a dealer that sells directly after placing an order with the manufacturer and picking up the car. There is only one in one area.

4. The first-level dealer is the direct contact of the enterprise, and the first-level agent purchases goods directly from the enterprise; the second-level dealer is developed from the first-level agent, and the second-level agent purchases goods directly from the first-level agent.

How to get the car distribution right

If you want to be a general car dealer, you should first have an exhibition hall of more than 300 square meters, about 5 sales logistics and financial personnel, and a start-up capital of about 500,000 yuan.

The way to get the luxury car agency right is as follows: fill in the company information, plan the agency process, apply, and pass the manufacturer's approval. Sign an agency agreement with the automobile company, including agency content, information of the responsible party, financial situation and other contents, and finally obtain authorization.

It's not simple, that is. For example, if you want to register a car dealer in your local area, then you have to find a car dealer in the city to call them in your local area. Give you a pre-sale one. For sale.Qualification certificate If they are not qualified, you can ask them about her head office and headquarters.

First of all, car dealers must contact the car manufacturer. Secondly, it is determined that the automobile manufacturer is authorized by the automobile supplier. Finally, sign a franchise contract with an automobile manufacturer, and then carry out the vehicle import business for the purpose of reselling cars.

What is the difference between the dealer and the service station on the official website of the car?

Car service providers and dealers are different concepts, and the main differences are as follows: Service content: Car service providers mainly provide car repair, maintenance, insurance, accessories, modification and other services; while car dealers are mainly engaged in car sales, after-sales service and other services.

The difference between automobile 4s stores and dealers lies in brand type, price and after-sales service.The following is the relevant information: 1. The difference in the complexity of the types sold: car dealers sell many brands of cars, while 4s stores only sell single brands of cars. Price difference: The dealer's car price is more cost-effective than that of the 4s store.

Car dealers sell more car brands, and 4s stores only sell single-brand cars. The dealer's car is more cost-effective than the 4s store. Dealers only sell cars and do not provide after-sales maintenance services. In addition to selling cars, 4s stores can also provide after-sales maintenance services for customers.

Service scope: 4S stores integrate automobile sales, maintenance, accessories, repair, information services and other after-sales services; while dealers are only responsible for sales and do not provide after-sales services such as license plate.

Is the dealer on the official website of the car a 4s store?

1. Not all of them, some are 4s stores. The dealers found on Volkswagen's official website are not necessarily all 4s stores. They may also be secondary dealers, but they can definitely be regular stores. Volkswagen is one of the first international automobile manufacturers to do business in China.

2. Dealers, like 4S stores, can buy cars. But compared with 4S stores, buying a car from a dealer is cheaper, and there are not so many additional conditions. The cars sold by dealers are no different from those sold by 4S stores. When buying a car, you can go not only to the 4S store, but also to several car trading companies.

3, Sale), Sparepart, After-sales Service, Information Feedback, etc. (Survey).

4. Ownership: The ownership of the cars in the 4S store belongs to the manufacturer; while the dealer is generally personally invested, and the ownership of the car belongs to the dealer himself. Service brand: 4S stores only serve one car brand, while dealers sell cars of various brands.

5. No. The franchisee of FAW Volkswagen is not a 4s store. The automobile brand 4S store is a comprehensive seller designated by the manufacturer that integrates sales, insurance, after-sales and claims, while the franchisee is only a secondary agent and is only responsible for sales, which is not helpful for later maintenance and repair.

6. The official website dealer of automobiles is a sales agency authorized by automobile brand manufacturers. It is mainly responsible for selling models and accessories of automobile brand manufacturers, and can provide relevant pre-sales and after-sales services.

What are the conditions for second-level car dealers?

The distribution office of the first-level agent or the regional general agent may have a joint and several relationship with the first-level agent; it is a relatively large-scale market that has been formed; it is the "three products" made by the repair shop; it is the whole vehicle sales expanded by the original parts dealer; it is a dealer that simply sells the whole vehicle.

Car secondary dealers need: first-level agent or regional general agent's distribution office or have a relationship with first-level agent; it is a relatively large-scale market that has been formed. The products sold by secondary dealers at particularly low prices are likely to be inventory vehicles or test drives and engineering vehicles with long backlogs.

First of all, apply for a company whose business scope includes car sales, generally the business license of the self-employed is fine.Find a first-tier dealer of a certain brand of car in the region to negotiate (many big brands do not allow dealers to set up second-level stores).