How to use trade data for pricing strategy

List of the contents of this article:

• 1,How to use trade data for pricing strategy China's first BRP system of film box office prediction system
• 2, Cat's eye refunded the movie ticket. The cinema did not release seats
• 3, The background of the movie box office prediction system
• 4, How to predict movie box office of movie box office prediction system

China's first set of BRP system of movie box office prediction system

January , China Film Group and Aiyi New Financing jointly launched the first set of valuation and pricing analysis system in China based on film box office forecasts - the BRP system.

Take 85 films with a box office of more than 100 million in 2016 as an example, the proportion of the first weekend box office is as follows (some films with abnormal release dates have been removed): the average proportion of films with box office scores of more than 1 billion in the first weekend is 309%; between 500 million and 1 billion, 424%; 100 million- - Between 500 million, the average is 603%.

The weekly total box office range prediction method of the BRP system can classify the box office level according to the weekly box office distribution in the film knowledge base through adaptive classification, so as to make the weekly box office range of the weekly forecast more accurate and narrow the forecast range. At the same time, its final valuation range suggests and measures the existence of relevant risks through volatility.

Market analysis: Market analysis is the basis of film box office forecasting. It is necessary to consider the factors affecting box office revenue, understand the needs and hobbies of different ages and social groups, and understand the release time and publicity intensity of competing films.

Now, the ticket sales and box office of all films released in mainland China must be included in the "National Film Ticket Comprehensive Information Management System" formulated by the relevant departments. AnyCinemas must install this system to summarize the real-time box office data of each film in this system in time.

Cat's eye returned the movie ticket and the cinema did not release the seat

1. Solution: Check whether the network connection is normal, you can try to reconnect to the network or restart the device. If the network connection is normal but the problem persists, it is recommended to try to log in to the Cat's Eye account again or try again later. There are some technical problems in the performance ticketing system, resulting in the inability to load seat information.

2. Hello, when the payment period and after the movie ticket is selected, the target seat cannot be selected again. When the ticket is refunded, the seat will be unlocked, but there will be a certain delay in the system operation (specifically, the system processing speed).When the system determines, the target seat can be selected again.

3. The cancellation method of the cinema lock seat cannot be canceled. If it is not decided, you can withdraw directly. Some cinemas support refunds. How to unlink the II bank card and cat's eye movie? Unbind the bank card and cat's eye movie, and download the Meituan group purchase mobile client. Log in to the account of Cat's Eye.

4. There are several reasons for the failure of cat's eye ticket reservation: the seat has been booked by other users: if other users have previously booked the same seat and have not completed the purchase process, the reservation may fail.

5. If the movie ticket is purchased under the Maoyan platform, you can choose to refund the ticket. However, there is a regulation that refund and change of seat-selected movies without the "refund and change" logo will not be supported for the time being. Cinemas with the "refund and change" logo can only apply for refund and change within the specified time before the opening.

The background of the movie box office forecast of the movie box office prediction system

1. Movie market environment Movie market The environment is one of the important factors affecting the box office. In the current film market environment, the audience's demand for historical films is increasing, which brings a certain guarantee to the box office of Changjin Lake.Film genre Film genre is also one of the important factors affecting the box office.

2. Market analysis: Market analysis is the basis of film box office prediction. It is necessary to consider the factors affecting box office revenue, understand the needs and hobbies of different ages and social groups, and understand the release time and publicity intensity of competing films.

3. As early as the 1980s, Barry Litman, a pioneer of U.S. box office revenue prediction, analyzed nearly 700 films in the United States in the 1980s and launched a box office revenue prediction model. The system had a subversive impact on the American film investment industry later.

4. The box office forecasting system independently developed by Xinchuan Think Tank has been based on November last year, mainly based on the film's own theme, main creative lineup, market, slot, word of mouth, competitors, first day and first week market performance, etc. to make box office predictions for some new films.

5. The box office forecast mainly depends on the following points: film positioning and audience; the age group and preferences of the platform ticket buyers; movie occupancy rate; audience feedback, word of mouth and rating after watching the movie; cinema scheduling space, etc.

6. For merchants, analyzing the box office composition of the film is conducive to the formation of Maoyan's own analytical ability. In the future, it can provide box office analysis and prediction services to the film shooting team in combination with the user data precipitated on Maoyan.

How to predict the movie box office of the movie box office prediction system

1. The method of predicting the box office is as follows. The script determines the quality of the film. In the past, China's comedy films and drama films were relatively popular, but in the past two years, the quality of China's main theme films is also relatively good, and the audience rate is also relatively high.Predict according to the cast.

2. Maoyan has a relatively professional data analysis platform, which is predicted through data analysis. The box office forecast mainly depends on the following points: film positioning and audience group; the age group and preferences of the platform ticket buyers; movie ocupancy rate; audience feedback, word of mouth and rating after watching the movie; cinema scheduling space, etc.

3. As early as the 1980s, Barry Litman, a pioneer of U.S. box office revenue prediction, analyzed nearly 700 films in the United States in the 1980s and launched a box office revenue prediction model. The system had a subversive impact on the American film investment industry later.

4. The box office prediction system independently developed by the new legend think tank has been based on the film's own theme, main creative lineup, market, slot, word of mouth., competitors, market performance on the first day and the first week are the main basis, and some new films are predicted at the box office.