How to leverage FTA data

List of contents of this article:

• 1,How to leverage FTA data How to count passenger flow
• 2, How to use passenger flow statistics to improve passenger flow and conversion rate
• 3, What are the methods for clothing stores to count passenger flow?

How to count passenger flow

What are the methods of passenger flow statistics? Artificial statistics are traditional passenger flow statistics, and this method has great disadvantages. First of all, it is impossible for statisticians to maintain a high concentration for a long time, and it is very easy to miss the number of customers when they are tired.

There are several common methods for passenger flow statistics: manual statistics, external red line statistics, induction device statistics, video statistics, gate machine, pressure plate. The simplest and most convenient way is to install a passenger flow counter at the door.

Of course, the passenger flow of a station has a unit, and the passenger flow is calculated by the number of people. For example, the passenger flow of this station is 200,000.

Some software companies now have specialized video statistics software for calculating passenger flow. The statistical tool is very simple, which depends on the actual demand effect of the target statistical unit. For example, it should be a good analysis process to judge the commodity turnover rate by the ratio of the passenger flow of the mall to the number of customers in the mall.

This calculation method is to count the passenger flow carried by the bus per 100 kilometers.The 100-kilometer passenger index can be used to measure the size of the passenger flow of the bus route, which can better reflect the actual situation of the route.

Infrared scanning is generally used for the statistics of supermarket passenger flow. That is, an infrared scanner is installed at the entrance or exit of the supermarket, which can record every customer entering and leaving the supermarket without mechanical counting.

How to use the passenger flow statistical system to improve passenger flow and conversion rate

1. The passenger flow statistics system per person can be used to view data on the web page and mobile phone app. The passenger flow statistics per person are also relatively simple to install, and the installation can be completed in a few minutes. After the account binds the device, you can log in to the account to view the data on your mobile phone (or web page), and it is real-time data.

2. Formulate marketing strategies. Based on the results of user data analysis, we can formulate corresponding marketing strategies to improve the conversion rate.

3. Observe and compare access data from the passenger flow time period, and grasp the "strong period" in the store to improve the conversion; determine the hot-selling assistant products in the store from the consumer's visit behavior, walking and residence time;Face recognition technology can better serve VIP with such passenger flow statistics for membership system stores.

4. II) Passenger flow analysis in each area and floor. Passenger flow statistical points are deployed between each area and each floor of the mall, and the passenger flow data of each area of the shopping mall can be obtained.

5. How to improve the passenger flow of the store? Factors affecting the passenger flow of the store. Simply put, the passenger flow of the store = the coverage of the business circle * the population density in the business circle * the penetration rate of the business circle. Therefore, to find the factors affecting the flow of customers in the store, we only need to analyze from these three aspects.

6. What is the role of passenger flow statistics equipment? Through the statistics of passenger flow at different times, managers can increase staff during peak passenger flow, improve service quality, and then increase sales;Reduce staff in your spare time to avoid waste of personnel.

What are the methods for clothing stores to count passenger flow?

1. What are the methods of passenger flow statistics? Manual statistics? Manual statistics are traditional passenger flow statistics methods, and this method has great disadvantages. First of all, it is impossible for statisticians to maintain a high concentration for a long time, and it is very easy to miss the number of customers when they are tired.

2. Artificial statistics, infrared induction, thermal imaging passenger flow counter, monocular passenger flow counter, 3D binocular passenger flow counter and other methods can be used. Manual statistics: Let statisticians use the counter at the entrance and exit of the regional place, and press it when someone passes.

3. It can be through manual statistics, estimated statistics and video analysis methods.

4. Adopting passenger flow analysis software, according to the passenger flow data, you can clearly see which areas have more passenger flow, so as to adjust and deploy store furnishings and personnel in time according to the passenger flow data to provide persuasiveness for your decision-making.

5. At present, the method of passenger flow statistics is mainly divided into three types: manual statistics, sampling survey, and intelligent products. With people's pursuit of accurate, authentic and reliable data, the accuracy of passenger flow statistics is becoming more and more important. Therefore, most modern people choose intelligent products to replace manual statistics and sampling statistics.