Trade data-driven competitive analysis

List of this article catalog:

• 1, generally rising, many car companies's have brilliant new energy brand sales (delivery) in August Out
• 2
  、China's new energy vehicle industry market scale research report
• 3,Trade data-driven competitive analysis The current situation and future trend of the global new energy vehicle market
• 4 、 SAIC Group sold 95,379 new energy vehicles in September. What do you think about this?
• 5, Current situation and trend of the global new energy vehicle market
• 6、 The new era of automobiles | New energy vehicle marketing can still be played like this

generally climbed, and many automobile enterprises performed brilliantly in August new energy The sales (delivery) volume of the source brand was released

A few days ago, Ideal Automobile released the delivery data of August 2023. In August, Ideal Automobile delivered a total of 34,914 new cars, an increase of 668% year-on-year, and the monthly delivery of the three models of the Ideal L series exceeded 10,000.From January to August 2023, the cumulative delivery volume of Ideal Automobile has reached 208,165.

The sales performance is quite brilliant. Compared with its competitors, Aian's products are relatively more practical and cost-effective. Moreover, now, the performance of the Haobo Hyper brand is also good. In August, the sales of the Haobo brand reached 2023 units, sprinting to the high-end market.

A few days ago, major new energy vehicle companies released sales data in August one after another. BYD reached a new high with sales of 240,000 vehicles, continuing to lead the domestic new energy vehicle market. Aian's sales reached 50,000 units in August, but the terminal delivery reached 20,000 units, setting a record for the highest sales record in history.

Specifically, it increased by 59% year-on-year in August, and 274,086 passenger cars were sold, an increase of 55% year-on-year.The cumulative annual sales volume is 17921,184 units, the cumulative sales volume of passenger vehicles is 1783352 units, and the cumulative sales volume of new energy vehicles is 5.1 million units.

China's new energy vehicle industry market scale research report

1. The annual output of new energy vehicles has exploded, mainly because the new energy vehicle market has shifted from policy-driven to market-driven, presenting In a good development situation with the improvement of market scale and development quality, the subsidy policy for new energy vehicles in 2022 is also one of the reasons why enterprises will increase productivity in 2021.

2. China's new energy vehicle market survey and market prospect forecast report New energy vehicles refer to cars that adopt a new power system and rely entirely or mainly on new energy drive.As early as the 19th century, new energy vehicles had appeared on the stage of world history, but they have failed to reach the commercial scale.

3. Up to 330,000 vehicles. Internationally, "1%" is regarded as an inflection point in the early stage of the development of new energy vehicles. Once the proportion exceeds 1%, new energy vehicles will usher in a new stage of rapid growth. This breakthrough was achieved in November 2015, and the cumulative output of new energy vehicles accounted for 26% of the cumulative output of the entire automobile market.

4. That is to say, by 2020, the industrialization and market scale of new energy vehicles will reach the first place in the world, among which the number of new energy vehicles (plug-in hybrid vehicles, pure electric vehicles, hydrogen fuel cell vehicles, etc.) will reach 5 million; the sales of energy-saving vehicles represented by automobiles It has ranked first in the world, with an annual production and sales of 15 million vehicles.

5. In recent years, China's new energy vehicle industry has developed rapidly due to the influence of policy support and other factors. From 2014 to 2018, the production and sales of energy vehicles in China grew year by year, and the growth rate of production and sales reached more than 300% in 2015; then it continued to develop at a growth rate of more than 50%.

6. State subsidy support has always been an important pusher of China's new energy vehicle industry. With the sharp decline in subsidies for new energy vehicles in 2019, the popularization of pure electric vehicles (EV) is stepping on the brake. In 2019, the sales volume decreased by 4%, and there was negative growth for the first time, coupled with the impact of the epidemic Hit, the market consumption is sluggish.

The current situation and future trend of the global new energy vehicle market

The development prospect of new energy vehicles is very broad, and the market prospect is also very optimistic. Although the market share of new energy vehicles is still inferior to that of traditional fuel vehicles, their advantages in environmental protection, energy saving and emission reduction will gradually increase the choice weight of consumers when buying cars.

The explosive growth in the annual production of new energy vehicles is mainly due to the fact that the new energy vehicle market hasAfter shifting from policy-driven to market-driven, it has presented a good development situation of both market scale and development quality. In 2022, new energy vehicles will no longer enjoy the subsidy policy, which is also one of the reasons why enterprises will increase productivity in 2021.

The development status of the global new energy vehicle market. New energy vehicles have become an important development direction of the global automobile industry, and their market scale and development speed are also increasing. According to a report released by Canalys, a science and technology industry analysis organization, the global new energy vehicle (EV) will increase by 55% to 10.1 million in 2022.

The reason why China encourages the development of new energy vehicles is to realize industrial curve overtaking. China is one of the world's largest automobile markets and one of the major producers of traditional fuel vehicles.In order to achieve industrial curve overtaking, the Chinese government actively encourages the development of new energy vehicles.

In recent years, the new energy vehicle market has developed rapidly and has become an important part of the global automobile market. This article will discuss the development trend and future prospects of the new energy vehicle market. First of all, the development trend of the new energy vehicle market is diversified.

In the future, with the continuous progress of technology and the support of policies, the prospect of the electric vehicle market is still full of hope. Against this background, BAIC New Energy is also constantly strengthening product innovation and research and development, and strives to maintain a leading position in the domestic and foreign markets.

SAIC Group sold 95,379 new energy vehicles in September. What do you think about this?

In the month, the overall sales volume of SAIC Group's independent brand reached 220,000 vehicles; SAIC new energy vehicles sold 50,000 units; and the sales volume of overseas models reached 80,000 units. In September, the overall sales volume of SAIC Group's independent brand reached 220,000 vehicles, accounting for more than 50% of the group's total sales volume.

Renewalization and acceleration, new energy sales "steadily increase" As one of the important growth points of SAIC Group, the performance of new energy in 2023 is still stable. According to the data, from January to May, SAIC's cumulative sales of new energy vehicles were 260,000, and it has maintained a "month-on-month increase" since January.

But it is very significant that SAIC Group does not have an item that it can handle here.

Global new energy vehicle marketThe current situation and trend of the field

1. The development prospect of new energy vehicles is very broad, and the market prospect is also very optimistic. Although the market share of new energy vehicles is still inferior to that of traditional fuel vehicles, their advantages in environmental protection, energy saving and emission reduction will gradually increase the choice weight of consumers when buying cars.

2. The explosive growth of the annual output of new energy vehicles is mainly due to the fact that the new energy vehicle market has shifted from policy-driven to market-driven, presenting a good development situation of both market scale and development quality. In 2022, new energy vehicles will no longer enjoy the subsidy policy, which is also the enterprise in 2021 One of the reasons for increasing productivity.

3. The development trend of new energy vehicles in the future will make great strides and is expected to replace fuel vehicles.

4. The current situation and future trend of the global new energy vehicle market. In 2022, the global sales of electric vehicles broke the record. In 2022, the sales of electric vehicles exceeded 10 million, showing an exponential growth. In the first quarter of 2023, the global sales of new energy electric vehicles reached 2.3 million, an increase of about 25% over the same period last year.

5. In the future, with the continuous progress of technology and the support of policies, the prospects of the electric vehicle market are still full of hope. Against this background, BAIC New Energy is also constantly strengthening product innovation and research and development, and strives to maintain a leading position in the domestic and foreign markets.

6. At present, the new energy vehicle industry is in a period of rapid growth. Not only the Chinese market, but also the global market has shown a high sales growth rate.

Automobile New Era | New Energy Vehicle Marketing Can Still Play Like This

In addition, Automobile Marketers Should Also Pay Attention To The Combination Of New Media Marketing And TV Advertising, 4S In-Store Marketing And Other Traditional Marketing Forms, And Make Full Use Of The Advantages Of The Two Media. , promote the combination of online sales and car sales. Offline sales of new energy vehicles have the greatest impact on automobile marketing.

In a word, BYD new energy vehicle sales 4s store is not only an important facade of the BYD automobile brand, but also a representative of the new era of intelligent, green and humanized automobile sales.

First of all, the safety of new energy vehicles should be guaranteed. In the past two years, accidents of spontaneous combustion of electric vehicles have occurred repeatedly, based on the current number of new energy vehicles., the probability of an accident is still relatively high, so how to make buyers believe that new energy vehicles are safe is a problem that everyone is very concerned about.